![]() Remember, again, that a great flipbook is one that immerses your customers in a specific vision. Ensure consistent designĪll your marketing assets and sales resources should be using consistent style guidelines, but when you have a single resource with multiple pages, many images, and various types of written copy, it is especially important to follow those standards exactly. At the end, your ‘call to action’ should be just as thoughtfully placed as it would be in a one-pager. Each page should build on the next and have a sense of flow. For a flipbook, the ‘action’ on most pages is just the ‘flip’ to the next page - consider how you’re leading viewers to that action. Lay out pages strategicallyįor a sales one-pager, we organize content in a Z-pattern, ending with the call-to-action at the lower right. Even if you’re building a manufacturing product catalog – think about how you can showcase product usage, customer case studies, and feature highlights. Craft your content accordingly this is the place for your very best copy, most beautiful images, and exclusive content. Compose & curate quality contentĪ digital flipbook needs to be immersive and compelling to make the format work. Prioritize your content, products, and servicesĭecide what experience you are trying to create with this asset, and focus on the content that will contribute most directly to that experience. Steps to create the best flipbook online 1. If they are regularly sending multi-page PDF documents to buyers or prospects, turning those PDFs into digital flipbooks can give your products or services a greater sense of polish, or transport buyers into an immersive world as they learn to use your products. The advantage of presenting this kind of content in a digital flipbook, as opposed to a webpage, is that you have more control over users’ navigation and can lead them through the content in the order you want.Īlso, check in with your sales team. Users may be more at engaged with the page-turning UI of flipbooks when the content presented feels more alive. If you are generating enough content for your audience that you are creating compelling case studies or other digital publications, those could also be turned into flipbooks. All of these could be good candidates for a digital flipbook. Often, organizations have large amounts of content that could be more effective when shared in a narrative way - like agencies looking to show their impact, manufacturers showcasing products in their catalog along with customer case studies, or investment funds interested in reporting their investment returns along with depictions of the social value of their investments. If you’re evaluating flipbook software and figuring out if it’s a good resource for your business, consider your current sales and marketing materials.įirst, where would such a tool fit in your existing marketing and sales stack?ĭo you have an existing product catalog, brochure, or ebook that prospects and customers find valuable, but is locked away in a static PDF? If you haven’t been able to capture a compelling story-telling effect already, a digital flipbook could help you bring the magic of your assets to customers’ screens. Use Your Digital Flipbook To Build Your Brand. ![]()
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